Friday Camping invited us to create a lifestyle-focused content series that captures the feeling of a family glamping getaway. Instead of traditional promotional content, we focused on real moments, from slow breakfasts beneath the pine trees to quiet evenings outdoors, creating assets that feel authentic, relatable and native to social media.
The content was created to showcase the campsite through everyday experiences rather than staged advertising. By combining cinematic nature shots, family moments, accommodation details and the surrounding pine forest, the final assets communicate what a stay at Friday Camping actually feels like.
Deliverables
• 1 Instagram Reels
• Instagram story accompaniment during the stay
• 15+ Edited Photos
Focus
• Authentic storytelling
• Family travel
• Glamping
• Camping vacation
• Outdoor lifestyle
Glamping Tent
outside
Glamping Tent
inside
Outdoor Area
Sauna
Kiosk
Food & Drinks
„Adriane has created such lovely content for us, and it has already brought us quite a few new German followers on Instagram – very impressive, and thank you so much for that!“